No one really cares what ACT does

Wednesday, June 13, 2018

ACT has sold over 3 million cutting tools since 2006. It's what we do. But I have to say that's not what gets me out of bed in the morning.

Remembering why I started.

ACT is a brand with a purpose. I know what we are for. From day ones I have wanted to improve engineering . I can do this by making sure that our makers - our customers - use the best cutting tool for their job. The right cutting tool. This means less waste for them. Less downtime. More uptime. Higher productivity rates. Less stockholding so more cash in the business.

This in turn means more profit for our customer. A stronger, more cash-rich business. Jobs created. Jobs safeguarded. New companies created. This is what ACT is for.

What We're For Versus What We Do.

The Steve Jobs quote below is on my office wall. And whilst I am not sure I can change the world, I can certainly change my world. The world of engineering.

So the thing that gets me out of bed each morning is the accurate prescription of cutting tools. This 'do it once, do it right' approach is amazing. We're keeping our customers moving. That's what drives me.

What is it that gets you out of bed in the morning? The answer is almost always linked to purpose. So what's yours?

To read more articles like this from Managing Director Michael Richardson follow the below link. 
https://www.linkedin.com/in/michael-richardson-66705563/detail/recent-activity/posts/



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We have been setting new standards in the accurate prescription of cutting tools since 2006.

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